Which will be the best?

winner-themeA lot of customers, but also manufacturers ask me “Within your expertise, which brand is the best?”

The first time this question was asked to me I thought, “Cool… I never looked at it this way”

In my opinioun there is no best brand or let’s say a winner. As discussed in my other article, we need to deliver solutions which fit the markets (customers) needs. Of course a specific brand could better fit these needs then an other brand but still that doesn’t mean that it is the best brand.

Video Content Analysis based systems are mostly developped within a specific market segment. Face recognition, traffic control or for example smoke detection are very different types of situations and because of that, these systems needs to be filled out with specially for these situations developped solutions.

You can imagine that for me it is not possible to answer the question. It is a pitty to see that most of the people are dissapointed by that. In their opinion, I as an expert have to answer it. If I can’t answer it,… what does it mean then?

The fact that answering this question isn’t possible at this moment just shows us how broad the term VCA or IVA is used.  Splitting up the market into various segments would make the question more simple to answer but also then I am convinced by the fact that there are no really bad brands but that it just depends on the combination of the right brand used in the right situation.

As I mentioned before,… we have to take care of managing the customers level of expectation.

Kind regards,



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